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The Business of Photography

February 16, 2007

No Excuses

Filed under: — harvey @ 7:14 pm

One of the “philosophies” that helps us, and can help you, to succeed is “No Excuses!”

We get paid to do a job, and we will do it, no matter what. At the end of day, clients are interested only to get the images that they commission us to get, not excuses – no matter how valid – on why we failed.

One time, John was in Mindanao to do photography for an annual report. The client remained in Manila, while sending him to various places in the south, with only a list of contacts who knew about his assignment. This was in the days of films and no cell phones.

He arrived at a major industrial plant and asked for the head of security. He was told that the security chief was called to an emergency meeting in another province. Since he did not have time to leave word with his subordinate, John could not secure permission to do photography at the plant.

John’s time was short. He only had about three hours there to accomplish his assignment before he had to leave for the airport for the next leg of his itinerary, but there was this security officer who was standing between him and his work.

“Look,” John said to the officer, “I have to leave at four but I cannot go back to Manila empty-handed. I understand that the chief is not here, and you were not given authority to let me shoot. But, if I went home without these photos, your company would have to send me here again. They would not be happy to spend again on my airfare and my fees. So, here’s my suggestion: If you will allow me to shoot, I will leave all my films with you. If, when the chief comes, he tells you that no, I had no permission to shoot – you can keep the films. If he says yes, I did have permission to shoot – then you can give him the films to send to Manila.”

The security officer thought about it for a minute, and decided that he could not get into trouble for giving permission to a photographer who would surrender his films. He would be in control of the films, and of the situation, or so he thought. He said yes as John prayed he would.

At the end of the photo session, John, as promised, gave the security officer, a few rolls of films.

When he returned to Manila, he gave his client the same number of rolls (after processing). He submitted images, not excuses. Mission accomplished.

P.S. After three days, his client received a set of unprocessed films from the chief of the security office. John didn’t need to explain to his client about the incident with the plant’s security office. There was no need to – all the client was interested in were the pictures.

February 10, 2007

“You’re Only As Good As Your Last Job!”

Filed under: — harvey @ 10:23 pm

“You’re only as good as your last job.”

Someone told us this 34 years ago when we first set up Adphoto, our advertising photography studio. It was given, not as a gentle reminder but as a serious warning for us to always do our best, or we lose everything.

We were told that advertising clients are very unforgiving – not only in terms of the quality of work that we submit, but also with regards to deadline. Missing a deadline is a CAPITAL SIN. There was a time when newspapers and magazines would place the announcement “This Space Reserved” for so and so client or ad agency. If we were the cause of such dishonor, we would be dead!

It’s a warning that we have taken to heart, and guides us in every job that we do. (I don’t know if this saying is truer for people in advertising than in any other field of photography). We spend hours perfecting a shot, and we cannot sleep or eat until we get the lighting or special effects right. Nothing is sacred, and if the job required our photographers to stand on the edge of a ledge of a tall building, climb an industrial chimney, set up the tripod in the middle of a busy highway, or cross a raging river – then they would do so.

It could also mean working non-stop because deadlines are tight. My personal record for going without sleep is 39 hours (we were photographing a new car). I have also personally delivered Duratrans to an ad agency at 3am (they were needed before 6am), while John braved storm and floods to deliver his works to a client who insisted that he must have those transparencies, “come hail or high water.” (John rides a motorcycle so he can drive through traffic or flooded streets, riding if he must on sidewalks or islands).

We can’t afford to take anything or anyone for granted, and because it is a small industry with everyone practically knowing everybody else, one mistake or failure could be broadcast to the entire community in no time at all.

The reward for living up to that challenge is that now, 34 years later, we have clients who have been with us from the beginning – from 1973! We do not pretend to service them exclusively – advertising agencies usually have stables of photographers, but we are proud that we have been part of their pool through the years. On the other hand, there are some clients who have come, stayed a few years, and when enticed to try new competitors, leave us for a while, only to come again when their new photographers disappoint them. And then there are the ones we are most grateful for – those who have stayed with us exclusively through the years.

It’s not just about doing “a” job. It is about doing the job as if our lives depended on it – as if our entire career and business depended on it. We are indeed, “only as good as our last job.” In our unforgiving world, we work hard not to commit the sins that would drive our clients away. We work hard so that every job does not become our last, but takes us to another, and another, and another.

February 4, 2007

Resources on the Net

Filed under: — harvey @ 6:04 am

There are many resources on photography on the net, some touching on the business of photography.  The good news is – they’re free. So visit the following sites, join one or more fora, or just read other photographers’ blogs. Here are a few useful sites:

www.pinoyphotography.org/forum
www.digitalphotographer.com.ph/forum

http://cafejoetogo.blogspot.com/

http://www.photoattorney.com

http://finance.groups.yahoo.com/group/APAnet/

Please let me know when you find other useful sites or if you should decide to write your own blog on photography so I can inform other readers/photographers.

 
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